Interested in learning more about SEO in 2020? Here are the key tips you need to follow to improve your search optimization skills.
Start with optimizing your site for mobile devices
Mobile optimization is critical when you’re getting started with SEO. Start by testing your site’s performance and load speed across all devices.
Every delay in browsing may be a missed opportunity to engage a new visitor.
People are spending more time on their phones every year, which means that a new SEO strategy cannot ignore mobile optimization. Moreover, it goes beyond improving e.g. the site speed on your site. SEO in 2019 is about understanding the ‘mobile consumers’ and how their searching habits differ when they are on the go comparing to a desktop user.
Think of your own searching habits when you’re in a rush and you’re looking for a fast answer. Or think of the search result that grabs your attention. Chances are, it’s mobile optimized and it takes into consideration that you’re looking for a clear and quick answer without further delays.
Understand how users search
We tend to assume which keywords will perform better over others. Keyword testing is always a good idea but SEO nowadays is focusing more on understanding the search intent. It’s not enough to find an effective keyword that leads traffic to your site.
A long-term SEO strategy relies on search intent and the reasoning behind every search. Once you start understanding how your target audience is using search engines, then you’re able to optimize your site more successfully.
Searches are becoming more dynamic and it’s not enough to rely on assumptions. Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix.
Analyse your existing search traffic
Mobile optimization is critical when you’re getting started with SEO. Start by testing your site’s performance and load speed across all devices.
If you’re not sure how to get started and what to test then start by having a closer look at your current search traffic.
What are the best-performing pages? Which keywords is your audience using to access your content?
Analyse your top 10 posts and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best practices of on-site optimization?
Find the posts that work well as evergreen content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.
Stay up-to-date with the latest changes in SEO
If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. As with every new skill, it’s useful to keep reading about it to stay informed about any recent changes.
Whether you’re a beginner or an experienced professional, it’s still important to keep reading about the latest SEO updates and what they mean to your strategy.
Discover the link between social media and SEO
Social signals may not be among the ranking factors, but it’s still useful to understand how your social presence can affect your search results.
As social media becomes a bigger part of our lives, it can define a big part of our online presence and authority. The same occurs to all brands with an existing social presence.
Google has started integrating social results to the search answers in an attempt to present a more holistic idea of an online presence. By indexing more content to the search results, users are able to find the right answer to their questions as fast as possible. Thus, it’s good to keep in mind that your online presence and authority are not limited to your search results.
Similarly, social networks are turning into their own search engines where users are still looking for an answer to their questions. YouTube and Pinterest have become very popular visual search engines, while Twitter and Facebook can be helpful for finding more information about a person or a news event.
This means that our searching habits are changing and it’s useful to understand all the different ways someone can find your content on various channels.
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